ORDU translates to “moment” in the Basque language. It’s the perfect name for a bike created to capture the efforts of training and distill them into the present, a single focus on having the time of your life.
The time you push so deep into the tunnel you can’t recall the minutes spent on the road. When heart rate, wattage and gear selection completely vanish from your perception and it is only you and the bike. We all know moments like this - the rarest of events when somehow you ride beyond your capabilities and do the perfect effort. Everything clicks into place and you have the time of your life.